Brands often use the scarcity principle to promote sales with premium prices. We care about good health and well-being of the people rather than simply the expansion and growth of our brand. We reward those who are willing to try and earn it.

We believe in endorphins and serotonin hormones. There are countless reasons for wanting to keep both happiness hormones levels up. Endorphins suppresses the pain, but also supports your resistance, is crucial to your feeling of happiness, but at the same time also counteracts fear. The more serotonin, the less sensitive we are to rejection. So you can say that the production of serotonin provides a boost of our self-confidence. Fortunately, you have influence on the production of these neurotransmitters in your body. Because you are responsible for pushing that Esc key!